The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in-house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20-29 spend more than 10 hours a week on social media sites.
The key is understanding what search engines need ? and since 90% of all searches in the UK are via Google, this pretty much means understanding Google.
Linkedin is a very well established and respected social network with over 259 million users in more than 200 countries.
Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business.
Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies who use it to engage and attract customers.